Cacao en Broma

Cacao en Broma
→ Packaging design
→ Chromatic applications
→ Concept Communication

Chocolates inspired by the food of the gods. The bean-to-bar chocolate line features a packaging design that is inspired by the history of the cocoa bean and its scientific name, Theobroma, which in Greek means ‘food of the gods.’ The cocoa fruit originates from the tropical regions and is derived from the cocoa tree, scientifically known as Theobroma cacao.

The chocolate bars are adorned with Greek gods that serve as the protagonists, each representing the unique character of the chocolate in an original and historical context. The design is crafted to be timeless, flexible, and modern, with a touch of originality and creativity that captivates the consumer’s attention. The aim is to engage the consumer through a conceptual visual story that is both exquisite and captivating.