Training School → Brand strategy → Identity Design → Web Design → Stationery Applications → Communication Design → Brand Architecture → Flexible System Creation
The new visual identity is the result of the vision and strategy of a training group that wants to respond to the challenges of the XXI century and the philosophy of the company; professionalism, experience, know-how, dynamism and success taking into account the person above all.
The final design follows a square base as a basic geometry to express training / school. From this element a concept is developed with the initial (E)stena, the center as the focus of the person, the balance as a complement and integration and finally the knowledge as the basis for dialogue and reflection.
A complex concept, but one that perfectly justifies each element integrated in this group identity.
The changing composition of the different blocks generates a versatility and an ideal game to represent each school and at the same time provide a flexible communication.
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