Maüa Chocolates.branding, .packaging, .web
→ Identity design
→ Stationery applications
→ Communication Design
→ Packaging design
→ Website design and online store
→ Merchandising and signage
→ Creation of flexible system
SILVER AWARD BASTEHA BIENNAL 2022
ANUARIA AWARD 2021
LATAMPACK AWARD 2021
Maüa is a brand of craft chocolates that represents a fusion of cultures, flavours and tradition with the best of Mallorca and the tropics. The products are made with organic ingredients and ecological raw materials to create high quality products.
To represent this fusion, a symbol has been created by mixing something as typical Mallorcan as the textures of “llengos mallorquinas” with a type of tapestry very typical of the tropics. The product variation generates such a wide range that it requires a good flexibility from the brand. It is for this reason that through the different symbols, colors and patterns a variable and very versatile identity has been created.
The symbol is constructed with a rhomboid-based grid and its variations always follow very specific guidelines. Description of all the contents with a Monosten typography. A handcrafted, rustic and natural feel that contrasts with the Old School Serif typography of the complementary graphic elements such as the percentage value of the cocoa. Design of a ‘Bean to Bar’ seal to offer a closer and quality character.
This brand has been applied on different graphic supports for branding, web and product packaging elements. For the chocolates, specific packs have been created for each product and different labels for the different varieties. A disruptive composition in a traditional box that adds a natural, fresh and artisanal value. Timeless packaging. This makes it possible to generate a more enduring element over time as it can be adapted to different collections and new product ranges without having to change the whole pack. Simply with a new label design a new packaging is already established.