SUKA

SUKA
→ Identity Design
→ Application Design

Identity design and art direction for Indonesian food brand.

Banana leaf as inspiration and formal concept. An ornamental element in the kitchen and a traditional way to present contemporary dishes.

A way to approach culture, roots and origin. A figurative identity through dynamic and fresh characters.

The blocks of typography allow to structure differently to achieve different structures of content and form. The composition through the grid of these blocks generates both space and greater brand flexibility.

Typography, color and communication inspired by the coexistence of nature and human industrialization. Contrast between traditional/authentic and fresh/modern at the same time.

Finally, a seal has been designed as a communication element that transmits authenticity, origin, roots and imported tradition. A visual metaphor about the journey of food.