Identity and packaging design
TODXS :: Packaging design for conceptual project. Creative idea that aims to socially manifest a current problem. It is about breaking with gender identities in products highly contaminated by the feminine or masculine image that identifies them.
TODXS is not a natural shower gel for everyone. It is a Gel for everyone with a modern, modern, transgressive and inclusive design. The X allows to aseptically encompass all genders with equality.
With this idea in mind, a simple, minimalist graphic is presented, with a predominance of transparencies, the visual play of superimpositions and the void between the characters that mark the gender itself. Clear and honest concepts that configure a new image with a new product message.
Finally, the colour is the basis of an additional support where you can decide, choose and combine different shades and gradients without having a preset composition.
The result is a personalised, flexible product with a direct, complete and up-to-date message.